Content is king- that’s what many digital marketing firms have been upholding for the last few years, anyway. From written content to images and infographics, this information is used to tell a story. However, there are key factors that are needed in order to guarantee an effective content marketing strategy. In addition to sharing these tips with your clients, ensure they are equipped with the most comprehensive Nonprofit Insurance Program available to protect their online operations.
Conveying the message.
Oftentimes, it’s not what is said, but rather how it is said. Therefore, focus on the approach, voice, and tone of the content that is posted. Once the tone is established, ensure all subsequent content conveys the same attitude and voice. This is crucial to establishing a brand and also being consistent.
Organizational priorities are often dictate the organization, prominence and prioritization of certain pieces or types of content; goals can include things like boosting volunteerism, establishing yourself as an authority on your cause, and increasing donations, says Wired Impact. To accomplish this, focus on the need for support and demonstrate how the nonprofit will tend to that.
Identify the intended audience.
Understand who the content should be targeting in terms of audience. Whether it’s volunteers, donors, or future employees, the content should be catered to this demographic.
These three key factors will play a critical role in creating a successful content marketing strategy. While this is not a comprehensive list, all of these factors should be included and discussed when devising how to share the nonprofit’s message via social media and online platforms.
At Charity First, we have a deep understanding of the nonprofit industry and seek to write policies that protect your clients’ business against the scope of risks they might face. To learn more, contact us today at (800) 352-2761.