As the New Year is in full-swing, it may be time to revisit some fundraising tactics. While the generosity of the holidays is over, that doesn’t mean fundraising has to be. In addition to securing their fundraising operations with a comprehensive Charity Insurance Program, here are some helpful tips to boost your clients’ expectations.

Start Early

As the age-old saying goes, timing is everything. Alejandro Moreno, a financial analyst and fundraiser told Active.com, “We never want people to procrastinate. We don’t want people to hit goals; we want them to exceed them. Email people the minute you start…once you’re in training, you will lose a lot of free time and energy.”

Ask

This may seem obvious, however people are often plagued with inhibition when it comes to asking for money. Once people overcome this hurdle, the process can be much more lucrative. People won’t always give if they are not asked. Take pride in supporting a cause that is sentimental and beneficial to so many people. If people share the enthusiasm, they will be proud to donate.

Create a Compelling Message

Explain what the charity represents and why this cause deserves the donation. Especially if the cause is something that affects millions of people, reinforce the necessity to donate and explain how that money will be used to improve the lives of others.

Follow-Up

If someone puts off a donation, set a specific time to call them back and remind them. However, avoid being too aggressive and turning off the potential donors.

Social Media

In a previous post, we discussed how fundraising has been impacted by social media and the internet. The sheer number of people who use and view social media is enough to make any charity consider utilizing this resource. Therefore, sharing stories on these channels and encouraging friends and followers to share it will cause more buzz about the charity and can generate more donations.

At Charity First, we specialize in protecting nonprofit organizations. Our underwriting expertise, innovation, and responsive staff are dedicated to providing comprehensive coverage for your organization. To learn more about our operations, contact us today at (800) 352-2761.